Research

What Procurement Pros Need to Know About Trends in Marketing Spending for 2020

Posted: 11/20/2019 - 04:04
With the fourth quarter of 2019 now underway, many companies have already started developing their marketing plans for 2020. A major aspect of the planning process will be setting the overall marketing budget for next year and allocating the budget across marketing channels, tactics and other spending areas.
 
Ideally, marketing procurement professionals will be involved in the planning process and to participate effectively they will need to have a solid understanding of current marketing trends, including those relating to marketing spending.

Robotic Process Automation (RPA) Drives Value and Saves Money But it is Not a Magic Wand

Posted: 04/26/2018 - 23:23
There are growing questions as to whether RPA can deliver on the promised ROI and outcomes.

The rise of Robotic Process Automation (RPA) is nothing short of spectacular. It has captivated the attention of digital operations executives with the promise of cost-savings beyond labor arbitrage, cost avoidance by extending the life of legacy IT, quicker implementation than traditional IT projects, business-user friendliness, auditability and compliance, straight through processing, and let’s be honest – terrific marketing.

‘Long-termism’: as crucial in talent management as in wider business strategies

Posted: 04/07/2017 - 19:57

Commentators have long debated the extent to which ‘short-termism’ (the concentration on short-term objectives for immediate profits) in business impacts both individual organisations and the wider economy. According to recent research, however, companies deliver significantly improved results when leaders manage with long-term strategic goals in mind and resist pressure from investors to focus excessively on meeting short-term financial targets.

Shoring up the boardroom

Posted: 06/22/2016 - 20:06

Crisis is now an everyday occurrence, and is a risk that can be mitigated but never truly eliminated. In a world that seems to be increasingly prone to crises of every conceivable type, a recent survey from Deloitte – A Crisis of Confidence – finds a broad “vulnerability gap” between the awareness of threats and the preparations to actually handle them.

Hybrid management for hybrid clouds

Posted: 06/15/2016 - 01:56

The hybrid cloud model is here to stay for the foreseeable future. While a full public cloud infrastructure has worked well for some pure-play digital companies such as Netflix, most enterprises are finding that in spite of the benefit, not all workloads should move to the cloud. In fact, not all workloads can.

Why today’s business leaders must collaborate, not compete

Posted: 05/12/2016 - 20:41

“Eat or be eaten” – for centuries, this “law of the jungle” was the law of the business world, too. Beating the competition delivered power, money and influence. From the Square Mile to Wall Street, survival of the fittest meant there was only room for one victor at the top. The digital revolution changed this. Measuring success in today’s business world is no longer by the job or task performed for money. We value successful leaders for their contributions to the world as a whole and the manner of its making. What we do and how we do it matters.

EMEA outsourcing is off to strong start in 2016: ISG

Posted: 05/04/2016 - 01:50

We’ve just published the latest Outsourcing Index from Information Services Group (ISG) (which measures commercial outsourcing contracts with an annual contract value (ACV) of €4 million or more), and found that the Europe, Middle East and Africa (EMEA) region got off to a strong start in 2016, with double-digit growth in both contract value and volume, reaching €2.25 billion in the first quarter, an increase of 19 per cent over the same period in 2015.

GBS: roadmaps and payoffs...

Posted: 04/16/2016 - 11:42

As many of you know, in 2014 Outsource entered into a partnership with KPMG to produce the GBS Roadmap series of conferences focused on Global Business Services (GBS); these events (the first two of which took place last year in Stockholm and Amsterdam respectively) cater both to delegates looking to develop and implement a GBS strategy and to those already operating GBS who are now seeking ways to mature these established environments.

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