Financial Crisis

A Vital Step to Managing Marketing Spending During a Pandemic

Posted: 04/03/2020 - 05:29
 Managing Marketing Spending During a Pandemic

As I am writing this article in late March, the full economic fallout from COVID-19 is not yet known and, in fact, will remain unknown for a while. However, two things are clear. The economic repercussions of COVID-19 will be huge and marketing spending is about to be put under the microscope in ways that we haven’t seen since the “great recession” of 2008-2009.

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