print marketing

A Vital Step to Managing Marketing Spending During a Pandemic

Posted: 04/03/2020 - 05:29
 Managing Marketing Spending During a Pandemic

As I am writing this article in late March, the full economic fallout from COVID-19 is not yet known and, in fact, will remain unknown for a while. However, two things are clear. The economic repercussions of COVID-19 will be huge and marketing spending is about to be put under the microscope in ways that we haven’t seen since the “great recession” of 2008-2009.

Are Online Marketplaces Right for Printing and Marketing Services?

Posted: 02/28/2020 - 21:56
Online Marketplaces for Printing and Marketing Services

Recently, two publications addressed the growing importance of online marketplaces in the B2B corporate procurement landscape. Both publications examined the potential benefits of B2B online marketplaces while also acknowledging that these platforms still have significant limitations, particularly when it comes to supporting the procurement of complex needs like marketing, legal and other professional services.

The Predictably Irrational Appeal of Print Marketing

Posted: 01/17/2020 - 01:05
The Predictably Irrational Appeal of Print Marketing

For years, many advocates of print-based marketing channels and tactics have argued that the physical and tactile nature of tangible marketing materials make them more appealing and persuasive than purely digital forms of communications. Until recently, however, these arguments have been based mostly on instinct or intuition rather than on hard scientific evidence.

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