Marketing Technology

A Road Map for Selecting Marketing Technology

Posted: 12/29/2020 - 23:04

Author: Sarah Scudder

It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate.

The inaugural (2011) version of Scott Brinker’s marketing technology landscape graphic contained roughly 150 solution providers. The 2020 version of the graphic includes 8,000. This indicates the marketing technology landscape has grown by an astounding 5,233% since 2011.

Four Critical Attributes of Marketing Software

Posted: 07/15/2020 - 22:13

Author: Sarah Scudder

Four Critical Attributes of Marketing Software

It’s no secret that marketing and technology have become deeply entwined over the past two decades. Largely because of digital technologies, the methods, tactics and channels used by marketers have changed dramatically.

Celebrating Rock Stars in Marketing Procurement

Posted: 06/20/2020 - 06:30

Author: Sarah Scudder

The coronavirus pandemic and the “social distancing” actions taken to control it have resulted in the cancellation of hundreds of trade shows and business-related conferences. One of the COVID-19 casualties was the MarTech West conference that was scheduled for April 15-17 in San Jose, California.

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Marketing Technology