marketing procurement

Managing Marketing Procurement Through a Kraljic Lens

Posted: 08/10/2020 - 23:38
Kraljic’s model classifies purchased products and services along two dimensions: profit impact and supply risk.

In a landmark 1983 article in the Harvard Business Review, Peter Kraljic introduced a purchasing portfolio model using a 2 x 2 matrix. The Kraljic model was based on the premise that purchased products and services can vary significantly in terms of importance and risk.  Based on this, procurement professionals should use different sourcing and supplier management strategies depending on the importance and risk profile of each purchase.

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