Kirsten Allegri Willams

Kirsten Allegri Williams is Vice President, Corporate Marketing for SAP Ariba, the world’s largest business- to-business commerce network and is responsible for the development and execution of the company’s global brand strategy. Two months into the role, Kirsten and her team relaunched the company’s 18-year-old brand, introducing a new logo and messaging, and brought a modernized value proposition to life across all customer touch points, including digital, social channels and events. Under her leadership, SAP Ariba has put into action an award-winning digital innovation strategy complete with a new corporate website architecture, design and content strategy. 

In addition to her core marketing responsibilities, Kirsten leads SAP Ariba’s Business with Purpose strategy, combining product and innovation with strategic partnerships to help companies build sustainable and ethical supply chains. 

Prior to SAP Ariba, Kirsten spent 11 years at SAP, leading regional and global marketing teams for Cloud/SaaS, enterprise applications, business intelligence, delivering business outcomes for line of business and industry buyers and garnered significant experience in GTM sales planning & execution, product launches, channel sales and indirect marketing, demand generation, and digital marketing innovation. 

Kirsten has been honored by many organizations for her work in marketing and business development.  In 2017, she was recognized by The Internationalist as a “Next 50” top marketer for outstanding accomplishments in modern marketing.  She has also been twice awarded SAP’s Marketing Most Valuable Player in North America for leadership and extraordinary achievement.

Kirsten is a graduate of Santa Clara University with a B.S. in Political Science and B.A. in Music.  She received her Master of Music degree from the prestigious Manhattan School of Music in classical voice.  She regularly concertizes as a critically acclaimed mezzo soprano.  She works in the SAP New York City office and lives in Brooklyn with her husband Jon and their two children Rhiannon and Jack.