Tom Newmaster
Tom has 25+ years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has launched new products for Fresh Solutions Network, Koch’s Turkey, Klamath Basin Fresh Organics and Wolfgang Candy to name a few. As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as BXP, Flexo Magazine, International Package Design, FoodDIVE and others.
From this author
Remember when the U.S. was virtually held hostage by OPEC? If they raised the price per barrel, U.S. consumers were stuck with higher prices at the gas pump. And then along came fracking. Boom! The U.S. took the alpha role in energy production. Carbon emissions notwithstanding, this new power freed the U.S. economy from dependance on other oil-producing nations.
Now let’s look at plastic. It’s been vilified because of its polluting nature. Just think about the...