Sharon Ruddock
Sharon serves as head of SAP Digital Commerce, providing customers one seamless experience across all digital channels. Since July 2019 she has overseen digital customer strategy for SAP across sales, customer success, support and marketing, and has enabled and exemplified the digital transformation of SAP. She has over 20 years of work experience in consulting and technology for companies ranging from Fortune 500s to start-ups. Previously, Sharon was responsible for all learning in the Global Customer Operations organization within SAP and served as Chief Operating Officer, Mobility.
From this author
Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital channels and online solutions is increasingly popular as a way to keep pace with these initiatives. In fact, the 2019 B2B Digital Buyers' Journey Report conducted by Futurum Research in cooperation with...