Petra Smith
About:
Petra Smith is the Founder and Managing Director of marketing consultancy Squirrels&Bears in London, with over 10 years of experience in designing, implementing and delivering successful marketing communication strategies working with global and local businesses in the B2B and B2C environment.
From this author
Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty, which in return impacts the bottom line and business profitability. With digital transformation underway across all industries, results are increasingly easier to measure and businesses of all sizes are starting to see the positive...